Privacy Policy

We are very pleased that you are interested in our company. Data protection is of a particularly high priority for managing ECM Espresso Coffee Machines Manufacture GmbH. In principle, it is possible to use the website of ECM Espresso Coffee Machines Manufacture GmbH without providing any personal data. However, if a data subject wants to use special enterprise services via our website, processing of personal data could become necessary. If the processing of personal data is necessary and there is no legal basis for such processing, we generally obtain the consent of the person concerned.

ECM Espresso Coffee Machines Manufacture GmbH has implemented numerous technical and organizational measures to ensure that the personal data processed via this website is completely protected. Nevertheless, Internet-based data transmissions can generally have security gaps, so absolute protection cannot be guaranteed. For this reason, every data subject is free to transmit personal data to us in alternative ways.

Personal data is always processed in accordance with the data protection regulations applicable to ECM Espresso Coffee Machines Manufacture GmbH, such as the GDPR. Through this data protection declaration, our company would like to inform the public about the type, scope and purpose of the personal data we collect, use and process. Furthermore, data subjects are informed of the rights to which they are entitled employing this data protection declaration.

1. DEFINITIONS

The data protection declaration of ECM Espresso Coffee Machines Manufacture GmbH is based on the terms used in the context of the GDPR. Our data protection declaration should be legible and understandable for the general public and our customers and business partners. We would like to explain the terms used in advance to ensure this.

We use the following terms, among others, in this data protection declaration:

"Data subject" is any identified or identifiable natural person whose personal data is processed by the controller.

"Third-party" means a natural or legal person, public authority, agency or body other than the data subject, controller, processor and persons who, under the direct responsibility of the controller or processor, are authorized to process the personal data.

"Restriction of processing" is the marking of stored personal data to restrict their future processing.

"Consent" is any expression of will voluntarily be given by the data subject in an informed manner and unequivocally for the specific case in the form of a declaration or other explicit confirmatory action, with which the data subject indicates that they are processing their personal data agrees.

"Recipient" is a natural or legal person, public authority, agency or other body to which personal data is disclosed, whether a third party or not.

"Personal data" is any information relating to an identified or identifiable natural person (hereinafter "data subject"). A natural person who can be identified directly or indirectly, in particular by means of assignment to an identifier, is regarded as identifiable.

"Processing" is any operation carried out in connection with personal data, such as collecting, recording, organizing, arranging, storing, adapting or changing, deleting or destroying.

"Responsible or responsible for processing" is the natural or legal person who alone or jointly with others decides on the purposes and means of processing personal data.

2. RESPONSIBLE:

ECM Espresso Coffee Machines Manufacture GmbH
Industriestrasse 57-61, 69245 Bammental Germany
Phone: +49 (0) 6223 9205-0
Email: info@ecm.de
Website: www.ecm.de

2.1 Name and address of the data protection officer

The data protection officer of the person responsible for processing is:

Michael Weber
Goldstadt Center Consulting GmbH
Lincolnstrasse 4f
67434 Neustadt an der Weinstrasse
Email: datenschutz@ecm.de

All inquiries to datenschutz@ecm.de will be forwarded to our external data protection officer at Goldstadt-Center-Consulting GmbH.

3. COOKIES:

The Internet pages of ECM Espresso Coffee Machines Manufacture GmbH use cookies. Cookies are text files filed and saved on a computer system via an Internet browser.

Numerous websites and servers use cookies. Many cookies contain a so-called cookie ID. A cookie ID is a unique identifier of the cookie. It consists of a character string through which websites and servers can be assigned to the specific Internet browser in which the cookie was stored. This enables the visited websites and servers to distinguish the individual browser of the person concerned from other Internet browsers that contain other cookies. The unique cookie ID recognizes and identifies a specific internet browser.

Through the use of cookies, ECM Espresso Coffee Machines Manufacture GmbH can provide the users of this website with more user-friendly services that would not be possible without the cookie setting.

Utilizing a cookie, the information and offers on our website can be optimized for the user. As already mentioned, cookies enable us to recognize our website users. The purpose of this recognition is to make it easier for users to use our website. For example, the website user that uses cookies does not have to re-enter their access data each time they visit the website because this is done by the website and the cookie stored on the user's computer system. Another example is the cookie of a shopping cart in the online shop. The online shop uses a cookie to remember the items that a customer has placed in the virtual shopping cart.

The person concerned can prevent cookies by our website at any time by means of a corresponding setting in the Internet browser used and thus permanently object to the setting of cookies. Furthermore, cookies that have already been set can be deleted anytime via an Internet browser or other software programs. This is possible in all common Internet browsers. If the person concerned deactivates the setting of cookies in the Internet browser, not all our website's functions may be fully usable.

4. GENERAL DATA AND INFORMATION COLLECTION

The website of ECM Espresso Coffee Machines Manufacture GmbH collects a series of general data and information each time an affected person or an automated system accesses the website. This general data and information is stored in the server's log files. The (1) browser types and versions used, (2) the operating system used by the accessing system, (3) the website from which an accessing system accesses our website (the so-called referrer), (4) the sub-websites, which are accessed via an accessing system on our website can be controlled, (5) the date and time of access to the website, (6) an Internet protocol address (IP address), (7) the Internet service provider of the accessing system and (8) other similar data and information used to avert threats in the event of attacks on our information technology systems.

When using these general data and information, ECM Espresso Coffee Machines Manufacture GmbH does not draw any conclusions about the data subject. Instead, this information is required to (1) deliver the content of our website correctly, (2) optimize the content of our website and the advertising for it, (3) ensure the long-term functionality of our information technology systems and the technology of our website and (4) to provide law enforcement authorities with the information necessary for law enforcement in the event of a cyber attack. Therefore, this anonymously collected data and information is evaluated by ECM Espresso Coffee Machines Manufacture GmbH statistically and aims to increase data protection and data security in our company to ultimately ensure an optimal level of protection for the personal data we process. The anonymous data of the server log files are stored separately from all personal data provided by an affected person.

5. Server Log Files

The provider of the pages automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These are:

• Browser type and browser version
• operating system used
• Referrer URL
• Host name of the accessing computer
• Time of server request
• IP address

This data is not merged with other data sources.

This data is collected on the basis of Article 6 Para. 1 lit. f GDPR. The website operator has a legitimate interest in the technically error-free presentation and optimization of his website - the server log files must be recorded for this purpose.

6. Analysis Tools and Advertising

6.1 Matomo

This website uses the open source web analysis service Matomo. Matomo uses technologies that enable cross-site recognition of the user to analyze user behavior (e.g. cookies or device fingerprinting). The information collected by Matomo about the use of this website is stored on our server. The IP address is anonymized before it is saved.

With the help of Matomo we are able to collect and analyze data about the use of our website by website visitors. This enables us, among other things, find out when which page views were made and from which region they come. We also record various log files (e.g. IP address, referrer, browser and operating system used) and can measure whether our website visitors carry out certain actions (e.g. clicks, purchases, etc.).

This analysis tool is used on the basis of Article 6 (1) (f) GDPR. The website operator has a legitimate interest in analyzing user behavior in order to optimize both its website and its advertising. If a corresponding consent was requested, the processing takes place exclusively on the basis of Art. 6 Para. 1 lit. a DSGVO and § 25 Para B. device fingerprinting) within the meaning of the TTDSG. The consent can be revoked at any time.

IP anonymization

When analyzing with Matomo, we use IP anonymization. Your IP address is shortened before the analysis so that it can no longer be clearly assigned to you.

hosting

We host Matomo exclusively on our own servers, so that all analysis data remain with us and are not passed on.

6.2 IONOS Web Analytics

This website uses the analysis services of IONOS WebAnalytics (hereinafter: IONOS). The provider is 1&1 IONOS SE, Elgendorfer Straße 57, D - 56410 Montabaur. As part of the analyzes with IONOS, e.g. Visitor numbers and behavior (e.g. number of page views, duration of a website visit, bounce rates), visitor sources (i.e. which website the visitor comes from), visitor locations and technical data (browser and operating system versions) are analyzed. For this purpose, IONOS stores the following data in particular:

• Referrer (previously visited website)
• requested web page or file
• Browser type and browser version
• operating system used
• device type used
• Time of access
• IP address in anonymous form (only used to determine the location of access)

According to IONOS, data collection is completely anonymous so that it cannot be traced back to individual persons. Cookies are not stored by IONOS WebAnalytics.

The storage and analysis of the data takes place on the basis of Art. 6 Para. 1 lit. f GDPR. The website operator has a legitimate interest in the statistical analysis of user behavior in order to optimize both its website and its advertising. If a corresponding consent was requested, the processing takes place exclusively on the basis of Art. 6 Para. 1 lit. a DSGVO and § 25 Para B. device fingerprinting) within the meaning of the TTDSG. The consent can be revoked at any time.

Further information on data collection and processing by IONOS WebAnalytics can be found in the IONOS data protection declaration under the following link:

https://www.ionos.de/terms-gtc/index.php?id=6

Order processing

We have concluded an order processing contract (AVV) with the above-mentioned provider. This is a contract required by data protection law, which ensures that the personal data of our website visitors is only processed according to our instructions and in compliance with the GDPR.

7. Google Maps

This site uses the map service Google Maps. The provider is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.

In order to use the functions of Google Maps, it is necessary to save your IP address. This information is usually transmitted to a Google server in the USA and stored there. The provider of this site has no influence on this data transfer. If Google Maps is activated, Google can use Google Web Fonts for the purpose of uniform display of fonts. When you call up Google Maps, your browser loads the required web fonts into your browser cache in order to display text and fonts correctly.

Google Maps is used in the interest of an attractive presentation of our online offers and to make it easier to find the places we have indicated on the website. This represents a legitimate interest within the meaning of Article 6 Paragraph 1 Letter f GDPR. If a corresponding consent has been requested, the processing takes place exclusively on the basis of Article 6 Paragraph 1 Letter a GDPR and Article 25 Paragraph 1 TTDSG, insofar as the consent includes the storage of cookies or access to information in the user's device (e.g. device fingerprinting) within the meaning of the TTDSG. The consent can be revoked at any time.

Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://privacy.google.com/businesses/gdprcontrollerterms/ and https://privacy.google.com/businesses/gdprcontrollerterms/sccs/.

You can find more information on handling user data in Google's data protection declaration: https://policies.google.com/privacy?hl=de.

8. REGISTRATION ON OUR WEBSITE

The data subject has the option of registering on the website of the controller by providing personal data. Personal data is transmitted to the person responsible for processing results from the respective input mask used for registration. The personal data entered by the person concerned are collected and stored exclusively for internal use by the person responsible for processing and for their own purposes. The person responsible for processing can arrange for the data to be passed on to one or more processors, for example, a parcel service provider, who also uses the personal data exclusively for internal use attributable to the person responsible for processing.

By registering on the website of the person responsible for processing, the IP address assigned to the person concerned by the Internet service provider (ISP), the date and time of the registration are also stored. This data is stored against the background that this is the only way to prevent misuse of our services and, if necessary, to enable criminal offenses that have been committed to be investigated. In this respect, storing this data is essential to protect the person responsible for the processing. In principle, this data will not be passed on to third parties unless there is a legal obligation to pass it on or the passing on is for criminal prosecution.

The registration of the data subject, with the voluntary provision of personal data, enables the data controller to offer the data subject content or services that, due to the nature of the matter, can only be offered to registered users. Registered persons are free to change the personal data provided during registration at any time or to have it completely deleted from the database of the person responsible for the processing.

The person responsible for processing shall provide any data subject with information at any time upon request as to which personal data is stored about the data subject. Furthermore, the person responsible for processing corrects or deletes personal data at the request or notice of the person concerned, provided that there are no legal storage obligations to the contrary. A data protection officer named in this data protection declaration and all employees of the person responsible for processing are available to the person concerned as contact persons in this context.

9. SUBSCRIPTION TO OUR NEWSLETTER

On the ECM Espresso Coffee Machines Manufacture GmbH website, users are allowed to subscribe to our enterprise's newsletter. Personal data is transmitted to the person responsible for processing when ordering the newsletter results from the input mask used for this purpose.

ECM Espresso Coffee Machines Manufacture GmbH informs its customers and business partners regularly by means of a newsletter about company offers. Our company's newsletter can only be received by the person concerned if (1) the person concerned has a valid e-mail address and (2) the person concerned registers for the newsletter dispatch. For legal reasons, a confirmation e-mail will be sent to the e-mail address entered by a data subject for the first time for the newsletter dispatch using the double opt-in procedure. This confirmation e-mail is used to check whether the owner of the e-mail address, as the person concerned, has authorized receipt of the newsletter.

When registering for the newsletter, we also store the IP address assigned by the Internet Service Provider (ISP) of the computer system used by the person concerned at the time of registration and the date and time of registration. The collection of this data is necessary to be able to understand the (possible) misuse of the e-mail address of a person concerned at a later point in time. It therefore serves to provide legal protection for the person responsible for the processing.

The personal data collected as part of registering for the newsletter will only be used to send our newsletter. Furthermore, subscribers to the newsletter could be informed by e-mail if this is necessary for the operation of the newsletter service or for registration in this regard, as could be the case in the event of changes to the newsletter offer or changes in the technical conditions. The personal data collected as part of the newsletter service will not be passed on to third parties. The subscription to our newsletter can be canceled by the data subject at any time. The consent to the storage of personal data that the person concerned has given us for sending the newsletter can be revoked at any time. There is a corresponding link in every newsletter to revoke consent. It is also possible to unsubscribe from the newsletter at any time directly on the website of the person responsible for processing or to inform the person responsible for processing this in another way.

10. NEWSLETTER TRACKING

The newsletters of ECM Espresso Coffee Machines Manufacture GmbH contain so-called tracking pixels. A tracking pixel is a miniature graphic that is embedded in e-mails that are sent in HTML format to enable log file recording and log file analysis. This allows a statistical evaluation of the success or failure of online marketing campaigns to be carried out. Based on the embedded tracking pixel, ECM Espresso Coffee Machines Manufacture GmbH can see if and when a data subject opened an e-mail, and which links in the e-mail were called up by data subjects.

Such personal data collected via the tracking pixels contained in the newsletters are stored and evaluated by the person responsible for processing to optimize the newsletter dispatch and to adapt the content of future newsletters even better to the interests of the person concerned. This personal data will not be passed on to third parties. Affected persons are entitled at any time to revoke the relevant separate declaration of consent given via the double opt-in procedure. After a revocation, the person responsible for processing will delete this personal data. The ECM Espresso Coffee Machines Manufacture GmbH automatically regards a withdrawal from the receipt of the newsletter as a revocation.

11. CONTACT USING THE WEBSITE

Due to legal regulations, the ECM Espresso Coffee Machines Manufacture GmbH website contains information enabling quick electronic contact to our company and direct communication with us, including a general address for so-called electronic mail (e-mail address). If a person concerned contacts the person responsible for processing by e-mail or via a contact form, the personal data transmitted by the person concerned will be automatically saved. Such personal data transmitted voluntarily by a data subject to the data controller are stored to process or contact the data subject. This personal data will not be passed on to third parties.

12. ROUTINE DELETION AND BLOCKING OF PERSONAL DATA

The person responsible for processing processes and stores the personal data of the person concerned only for the period of time necessary to achieve the purpose of storage or if this is required by the European directive and regulation giver or another legislator in laws or regulations which the person responsible for processing subject, was provided.

If the purpose of storage no longer applies or if a storage period prescribed by the European directive and regulation authority or another responsible legislator expires, the personal data will be blocked or deleted as a matter of routine and in accordance with the statutory provisions.

13. RIGHTS OF THE DATA SUBJECT

Every data subject has the right to request confirmation from the data controller on whether personal data relating to them is being processed. If a data subject wishes to exercise this right to confirmation, they can contact our data protection officer or another employee of the data controller at any time.

Every person affected by the processing of personal data has the right to receive free information about the personal data stored about him and a copy of this information from the person responsible for processing at any time. Furthermore, the data subject has a right to information about the following information:

Purposes of processing, the categories of personal data being processed, the recipients or categories of recipients to whom the personal data have been or will be disclosed, if possible the planned duration for which the personal data will be stored, or if not is possible, the criteria for determining this duration, the existence of a right to rectification or deletion of the personal data concerning you or to restriction of processing by the person responsible or a right to object to this processing, as well as the existence of a right of appeal to a supervisory authority.

Furthermore, the data subject has a right to information on whether personal data has been transmitted to a third country or an international organization. If this is the case, the person concerned has the right to receive information about the appropriate guarantees concerning the transmission.

If a data subject wishes to exercise this right to information, they can contact our data protection officer or another employee of the data controller at any time.

Every person affected by the processing has the right to demand the immediate correction of incorrect personal data concerning them. Furthermore, the data subject has the right, taking into account the purposes of the processing, to request the completion of incomplete personal data - also by means of a supplementary declaration. If a data subject wishes to exercise this right, they can contact our data protection officer (datenschutz@ecm.de) or another employee at any time.

Every person affected by the processing has the right to demand that the person responsible delete the personal data concerning them immediately if one of the following reasons applies and if the processing is not necessary:

The personal data were collected for such purposes or otherwise processed for which they are no longer necessary.

The data subject revokes their consent on which the processing was based and there is no other legal basis for the processing.

The data subject objects to the processing and there are no overriding legitimate grounds for the processing.

Personal data have been unlawfully processed.

The deletion of the personal data is necessary to fulfill a legal obligation.

Suppose one of the above reasons applies and a data subject wishes to have personal data stored at ECM Espresso Coffee Machines Manufacture GmbH deleted. In that case, they can contact our data protection officer (datenschutz@ecm.de) or another employee anytime.

Any person affected by the processing of personal data has the right to request that the person responsible restrict the processing if one of the following conditions is met:

The accuracy of the personal data is contested by the data subject for a period enabling the controller to verify the accuracy of the personal data.

The processing is unlawful, the data subject refuses the deletion of the personal data and instead requests the restriction of the use of the personal data.

The person responsible no longer needs the personal data for processing, but the data subject requires them to assert, exercise or defend legal claims.

The data subject has lodged an objection to the processing pursuant to Article 21 Para. 1 GDPR pending the verification whether the controller's legitimate grounds override those of the data subject.

Suppose one of the above conditions is met and a data subject wishes to request the restriction of personal data stored at ECM Espresso Coffee Machines Manufacture GmbH. In that case, they can contact our data protection officer (datenschutz@ecm.de or another employee) at any time.

Every person affected by the processing of personal data has the right to receive the personal data relating to them, which the person concerned has provided to a person responsible, in a structured, common and machine-readable format. You also have the right to transmit this data to another person responsible without hindrance from the person responsible to whom the personal data was provided, provided that the processing is based on the consent in accordance with Art. 6 Para. 1 Letter a GDPR or Art. 9 Para. 2 letter a GDPR or on a contract pursuant to Art. 6 para. 1 letter b GDPR and the processing is carried out using automated procedures, unless the processing is necessary for performing a task that is in the public interest or in the exercise of official authority, which has been transferred to the person responsible.

Furthermore, when exercising their right to data portability in accordance with Art. 20 Para. 1 GDPR, the data subject has the right to obtain that the personal data be transmitted directly from one person responsible to another person responsible, insofar as this is technically feasible and insofar as this is not the case the rights and freedoms of other people are impaired.

To assert the right to data portability, the data subject can contact the data protection officer appointed by ECM Espresso Coffee Machines Manufacture GmbH (datenschutz@ecm.de) or another employee at any time.

Every person affected by the processing of personal data has the right, for reasons arising from their particular situation, to object at any time to the processing of personal data relating to them, which is based on Article 6 (1) (e) or (f) GDPR.

In the event of an objection, ECM Espresso Coffee Machines Manufacture GmbH will no longer process the personal data unless we can demonstrate compelling legitimate grounds for the processing which outweigh the interests, rights and freedoms of the data subject, or the processing serves to assert, exercise or defend of legal claims.

If ECM Espresso Coffee Machines Manufacture GmbH processes personal data in order to operate direct advertising, the person concerned has the right to object at any time to the processing of personal data for the purpose of such advertising. If the data subject objects to the ECM Espresso Coffee Machines Manufacture GmbH to the processing for direct marketing purposes, the ECM Espresso Coffee Machines Manufacture GmbH

will no longer process the personal data for these purposes.

To exercise the right to object, the data subject can directly contact the data protection officer (datenschutz@ecm.de) or another employee.

Any person affected by the processing of personal data has the right to revoke consent to the processing of personal data at any time.

If the data subject wishes to assert their right to revoke consent, they can contact our data protection officer (datenschutz@ecm.de) or another employee at any time.

14. PRIVACY POLICY REGARDING THE DEPLOYMENT AND USE OF FACEBOOK

The person responsible for processing has integrated components of the company Facebook on this website. Facebook is a social network.

A social network is a social meeting place operated on the Internet, an online community that usually enables users to communicate with one another and to interact in a virtual space. A social network can serve as a platform for exchanging opinions and experiences, or it allows the Internet community to provide personal or company-related information. Among other things, Facebook enables social network users to create private profiles, upload photos and network via friend requests.

Facebook's operating company is Facebook, Inc., 1 Hacker Way, Menlo Park, CA 94025, USA. If a person concerned lives outside the USA or Canada, the person responsible for processing personal data is Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.

Each time one of the individual pages of this website is called up, which is operated by the person responsible for processing and on which a Facebook component (Facebook plug-in) has been integrated, the respective Facebook component automatically activates the Internet browser on the information technology system of the person concerned causes a representation of the corresponding Facebook component to be downloaded from Facebook. A complete overview of all Facebook plug-ins can be found at https://developers.facebook.com/docs/plugins/?locale=de_DE. As part of this technical process, Facebook is informed which specific subpage of our website is visited by the person concerned.

If the person concerned is logged on to Facebook at the same time, Facebook recognizes which specific subpage of our website the person concerned is visiting each time the person concerned calls up our website and for the entire duration of their stay on our website. This information is collected by the Facebook component and assigned to the respective Facebook account of the person concerned by Facebook. If the person concerned clicks on one of the Facebook buttons integrated on our website, for example the "Like" button, or if the person concerned comments, Facebook assigns this information to the personal Facebook user account of the person concerned and stores this personal data.

Facebook always receives information via the Facebook component that the person concerned has visited our website if the person concerned is logged in to Facebook at the same time as accessing our website; this takes place regardless of whether the person concerned clicks on the Facebook component or not. If the data subject does not want this information to be transmitted to Facebook in this way, they can prevent the transmission by logging out of their Facebook account before accessing our website.

The data policy published by Facebook, which can be accessed at https://de-de.facebook.com/about/privacy/, provides information about Facebook's collection, processing and use of personal data. It is also explained there which setting options Facebook offers to protect the data subject's privacy. In addition, various applications are available that make it possible to suppress data transmission to Facebook. Such applications can be used by the person concerned to stop data transmission to Facebook.

15. PRIVACY POLICY REGARDING DEPLOYMENT AND USE OF INSTAGRAM

The person responsible for processing has integrated components of the Instagram service on this website. Instagram is a service that qualifies as an audiovisual platform and allows users to share photos and videos and also retransmit such data on other social networks.

The operating company of the Instagram services is Instagram LLC, 1 Hacker Way, Building 14 First Floor, Menlo Park, CA, USA.

Each time one of the individual pages of this website is called up, which is operated by the person responsible for processing and on which an Instagram component (Insta button) has been integrated, the respective Instagram component automatically activates the Internet browser on the information technology system of the person concerned causes a representation of the corresponding component to be downloaded from Instagram. As part of this technical process, Instagram is informed which specific subpage of our website is visited by the person concerned.

If the person concerned is logged in to Instagram at the same time, Instagram recognizes which specific subpage the person concerned is visiting each time the person concerned calls up our website and for the entire duration of their stay on our website. This information is collected by the Instagram component and assigned by Instagram to the respective Instagram account of the person concerned. If the person concerned clicks on one of the Instagram buttons integrated on our website, the data and information thus transmitted are assigned to the personal Instagram user account of the person concerned and stored and processed by Instagram.

Instagram always receives information via the Instagram component that the person concerned has visited our website if the person concerned is logged in to Instagram at the same time as accessing our website; this takes place regardless of whether the data subject clicks on the Instagram component or not. If the data subject does not want this information to be transmitted to Instagram, they can prevent the transmission by logging out of their Instagram account before accessing our website.

Further information and Instagram's applicable data protection regulations can be found at https://help.instagram.com/155833707900388 and https://www.instagram.com/about/legal/privacy/.

16. YOUTUBE PRIVACY POLICY

The person responsible for processing has integrated components from YouTube on this website. YouTube is an Internet video portal that allows video publishers to post video clips free of charge and other users to view, rate and comment on them free of charge. YouTube allows the publication of all types of videos, which is why both complete film and television programs and music videos, trailers or videos made by users can be accessed via the Internet portal.

The operating company of YouTube is YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. YouTube, LLC is a subsidiary of Google Inc., 1600 Amphitheater Pkwy, Mountain View, CA 94043-1351, USA.

Each time one of the individual pages of this website is called up, which is operated by the person responsible for processing and on which a YouTube component (YouTube video) has been integrated, the Internet browser on the information technology system of the person concerned is automatically activated by the respective YouTube component caused to download a representation of the relevant YouTube component from YouTube. Further information about YouTube can be found at www.youtube.com/yt/about/de/. As part of this technical process, YouTube and Google are informed which specific subpage of our website is visited by the person concerned.

If the person concerned is logged in to YouTube at the same time, YouTube recognizes which specific subpage of our website the person concerned is visiting by calling up a subpage that contains a YouTube video. This information is collected by YouTube and Google and assigned to the respective YouTube account of the data subject.

YouTube and Google always receive information via the YouTube component that the person concerned has visited our website if the person concerned is logged in to YouTube at the same time as accessing our website; this takes place regardless of whether the data subject clicks on a YouTube video or not. If the data subject does not want this information to be transmitted to YouTube and Google, they can prevent the transmission by logging out of their YouTube account before accessing our website.

The data protection regulations published by YouTube, which can be accessed at https://www.google.de/intl/de/policies/privacy/, provide information about the collection, processing and use of personal data by YouTube and Google.

17. LEGAL BASIS OF PROCESSING

Art. 6 I lit. a GDPR serves our company as the legal basis for processing operations for which we obtain consent for a specific processing purpose. If the processing of personal data is necessary to fulfill a contract to which the data subject is a party, the processing is based on Article 6 I lit. b GDPR. The same applies to such processing operations necessary to carry out pre-contractual measures, for example, in inquiries about our products or services. If our company is subject to a legal obligation that requires the processing of personal data, such as the fulfillment of tax obligations, the processing is based on Art. 6 I lit. c GDPR. Ultimately, processing operations could be based on Art. 6 I lit. f GDPR. Processing operations that are not covered by any of the aforementioned legal bases are based on this legal basis if the processing is necessary to protect a legitimate interest of our company or a third party, provided that the interests, fundamental rights and fundamental freedoms of the person concerned do not prevail. Such processing operations are permitted to us in particular because the legislator has specifically mentioned them. In this respect, he took the view that a legitimate interest could be assumed if the data subject is a customer of the person responsible (recital 47 sentence 2 GDPR).

18. LEGITIMATE INTERESTS IN THE PROCESSING PURSUED BY THE CONTROLLER OR A THIRD PARTY

If the processing of personal data is based on Article 6 I lit. f GDPR, our legitimate interest is conducting our business to benefit all our employees and shareholders.

19. DURATION FOR WHICH THE PERSONAL DATA WILL BE STORED

The criterion for the duration of the storage of personal data is the respective statutory retention period. After the deadline has expired, the corresponding data will be routinely deleted, provided that they are no longer required to fulfill the contract or to initiate a contract.

20. LEGAL OR CONTRACTUAL REQUIREMENTS REGARDING THE PROVISION OF THE PERSONAL DATA; NECESSITY FOR THE CONCLUSION OF THE CONTRACT; OBLIGATION OF THE DATA SUBJECT TO PROVIDE THE PERSONAL DATA; POSSIBLE CONSEQUENCES OF FAILURE TO PROVIDE

We clarify that the provision of personal data is partly required by law (e.g. tax regulations) or can also result from contractual regulations (e.g. information on the contractual partner). Sometimes it may be necessary for a contract to be concluded that a person concerned makes personal data available to us, which we must then process. For example, the data subject is obliged to provide us with personal data if our company concludes a contract with them. Failure to provide personal data would mean that the contract with the data subject could not be concluded. Before the data subject provides personal data, the data subject must contact our data protection officer. Our data protection officer explains to the data subject on a case-by-case basis whether the provision of the personal data is required by law or contract or is necessary for the conclusion of the contract, whether there is an obligation to provide the personal data and what the consequences would be if the personal data were not provided.

21. EXISTENCE OF AUTOMATED DECISION MAKING

We do not use automatic decision-making or profiling.